Welcome to Strategy Reinvented 2025

Hosted by Strategy.Inc, the Strategy Reinvented Conference is your gateway to understanding the future of strategy in an ever-evolving world.

The Evolution of Strategy underscores the need for constant adaptation and innovation.

Amsterdam | April 10th - 11th 2025 | Jaz Hotel

The Strategy Reinvented Conference

'The Evolution of Strategy'

As the business landscape continues to shift, so too must our approaches to strategy. Traditional models of strategy are giving way to more collaborative, dynamic, and adaptive frameworks that can better navigate the complexities of today's world.

This conference will explore the critical reasons behind this evolution and provide insights into how organizations can embrace and thrive in this new strategic paradigm.

Why attend?

Over two days, we will delve into the pressing topics shaping the future of strategic thinking. From the tension between transformation and stability to the dilemmas inherent in modern strategy, our sessions will cover a range of subjects, including:

Transformation vs Stability: Balancing change with consistency in a rapidly evolving environment.

Dilemmas in Strategy: Navigating the complex trade-offs that leaders face.

The Future of Work: Preparing for a world where the nature of work is constantly changing.

Collaborative Innovation: Fostering innovation through collaboration across teams and organizations.

And more: Engage with thought leaders on emerging trends and practices that are redefining strategy.

Who Should Attend?

Whether you are a strategist, consultant, executive, or an emerging leader, the Strategy Reinvented Conference offers unparalleled opportunities to gain cutting-edge insights and network with peers who are at the forefront of strategic innovation.

Two-Day Immersive Experience

This is not your ordinary strategy conference. You'll hear fascinating front-line stories and refreshingly practical presentations. And the interactive co-creative format of both days make it an immersive and unforgettable learning experience.

Join Us

Be part of the conversation that's shaping the future of strategy. Register now and secure your spot at the Strategy Reinvented Conference - where the next generation of strategic thinking begins.

Our keynote speakers

Co-founder Strategy.Inc

Timothy Tiryaki

Timothy Tiryaki

Timothy is a global expert and executive advisor in organizational culture, leadership, and coaching. He developed The Culture-Actualization Index as a leading organizational culture measure.

Co-founder Strategy.Inc

Jeroen Kraaijenbrink

Jeroen Kraaijenbrink

Jeroen Kraaijenbrink is an accomplished strategy educator, mentor, author, and consultant with over two decades of experience, extending from academia through business and industry.

Learning Consultant

Vanessa Raber

Vanessa Raber

As a certified Leadership Coach, certified in Cultural Intelligence (CQ) and Emotional Intelligence (EQ), Vanessa adopts a learner-centered approach, tailoring learning solutions to meet the diverse needs of both individual and organizations.

Executive Coach and Consultant

Simone de Rie

Simone de Rie

As an executive coach and strategy consultant, Simone specializes in empowering executive leaders to harness their strengths, inspire their teams, and navigate the complexities of high-pressure environments.

Head of Data Analytics

Esra Alshammari

Esra Alshammari

As Head of Data Analytics & Corporate Performance at Bahrain Network (BNET), she develops data-driven solutions to support decision-making. Passionate about leveraging strategy, data, and analytics to ultimately drive business growth.

Head of Strategy and Growth

Maryam AlMannai

Maryam AlMannai

Mariam M. AlMannai, Head of Strategy and Growth at BNET Bahrain Networks, brings over 16 years of diverse experience spanning government and private sectors.

Strategy Management Consultant

Tobias Riegger

Tobias Riegger

As a management consultant, Tobias Riegger can draw on nearly 20 years of experience and over 300 completed projects, providing numerous practical examples that ensure clear real-world relevance in lecturing activities.

HR Executive

Zinhle Mpungose

Zinhle Mpungose

Ms. Zinhle Mpungose is an award-winning HR Executive, Children's Life Coach, Public Speaker & Culture Strategist. She is currently the Head of People Management, at Transnet Property, and an advocate an inclusive economy.

Global Consultant & Founder

Kemil Carbuccia

Kemil Carbuccia

Kemil is a global consultant who helps organizations unlock their potential by aligning leadership, strategy, and culture. He integrates people, processes, and technology to drive sustainable growth.

International Consultant

Alfonso Roig

Alfonso Roig

Alfonso Roig is an international consultant focused on business effectiveness. He has worked on company transformation and believes that personal connection and trust eat processes for breakfast.

CSIC Consultant

Srinivas Krutiventi

Srinivas Krutiventi

Srinivas' experience includes advising and supporting C-level stakeholders to design and execute offshoring, outsourcing, operational excellence and technology adoption programs across Americas, Europe, and Asia.

Cultural Director

Lyn Paxman

Lyn Paxman

Lyn has over 30 years of experience of coaching leaders, teams and individuals, as well as over 10 years M&A experience. She has worked with well-established corporates, start-ups, private sector and not for profit.

Strategic Coach and Marketing Lead

Hitaishi Khullar

Hitaishi Khullar

Hitaishi's experience has been expansive. In her roles as Head of Strategy in different organizations, she has played a pivotal role in identifying mid to long term growth ambition levels for enterprises, making strategic choices and articulating reasons to win.

Selected sessions

Jeroen Kraaijenbrink

Keynote: Past, Present & Future of Strategy

In this keynote, we will explore the evolution of strategic thinking by examining how past approaches have shaped current practices and emerging trends that will influence the future of strategy.

Timothy Tiryaki

Keynote: Future of Leadership and Mega Trends

This keynote examines emerging global trends and their impact on leadership, providing insights into how leaders can adapt, stay ahead of change, and lead effectively in a rapidly evolving landscape.

Esra Alshammari & Maryam Almannai

The "Stress Test"

The "Stress Test" challenges management teams to navigate hypothetical internal and external scenarios, initiating prioritization processes that ensure adaptability and strategic direction.

Vanessa Raber

Personality Styles & Needs

This session explores how embracing personal differences, such as working styles, can foster inclusivity in strategy development. Gain practical tools for creating inclusive, human-centered strategies.

Kemil Carbuccia

Harnessing Organizational Excellence

This session explores how the Strategic Competency Framework (SCF) boosts strategic proficiency and organizational excellence by embedding these skills at all levels and fostering a strategy-focused culture.

Simone de Rie

Collaborative Innovation: Collective Potential

This session explores how to harness collective intelligence to drive business outcomes by building trust, leveraging diverse perspectives, and refining communication to accelerate innovation.

Tobias Riegger

From Collapse to Comeback

This session explores strategic restructuring methods for turning crises into comebacks by recognizing early warning signs, mitigating risks, and establishing a clear vision for the future.

Jeroen Kraaijenbrink

No More Bananas: Making Better Decisions

This session teaches how to maintain composure, stay focused, and serve as a pillar of strength in today's uncertain, complex, and fast-changing world.

Hitaishi Khullar

Conscious Leadership in Strategy Application

This session explores how to operate from a space of openness and authenticity, known as the Above the Line state, by covering concepts like radical responsibility, and the Drama Triangle.

Srinivas Krutiventi

From Vision to Details: Begin with the End

This session explores practical strategies for delivering value in transformation from design to adoption, focusing on managing assumptions, aligning design with implementation, and navigating cultural nuances.

Alfonso Roig

Building Strategies via People & Culture

This session explores the rising importance of people management and culture in strategy development, covering talent acquisition, performance, and the connection between people and value creation.

Zinhle Mpungose

Strategy, Culture, Performance in a South African SOC

This session delves into the challenges SOCs face in aligning strategy with culture and explores the profound impact this alignment has on organizational outcomes.

Lyn Paxman

Culture Does Not Eat Strategy for Breakfast

This session explores how to create a culture where people at the grassroots level feel engaged in driving organizational success by understanding that strategy and culture should work hand in hand.

Timothy Tiryaki

Creative Thinking in Strategy with Lego Serious Play©

This session explores the rising importance of creative thinking in strategy development by using Lego Serious Play© to engage teams and unlock innovative solutions to strategic challenges.

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  • Register before December 31st and get an early-bird discount ticket

    Use promo code Strategicbird12 to get a €500 discount off your ticket price of €1,899.

    • What is the price of the conference?
    • Who should attend this conference?

      The conference is specifically organized for strategy enthusiasts looking to upgrade and revive their strategic insights and who want to be part of the conversation shaping the future of strategy. This includes strategists, consultants, executives, educators, and emerging leaders with an urge to learn, grow, and contribute.

    • Where does the conference take place?
    • What does the schedule look like?
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    Register before December 31st and get an early-bird discount ticket

    Use promo code Strategicbird12 to get a €500 discount off your ticket price of €1,899.