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Strategy.Inc is established by Jeroen Kraaijenbrink and Timothy Tiryaki to create better organizations through clarity in strategy and stronger implementation.
We advocate and pioneer a whole-person consulting approach, moving away from the prescriptive and traditional approach in strategy design and implementation.
Our approach is human-centred, holistic, and value-driven.
Our goal is to enable consultants to develop high-impact skills in strategy design, formulation, and implementation, focusing on creating triple-bottom-line value.
On this path, we have built a new designation - The Certified Strategy and Implementation Consultant (CSIC).
This certification program empowers like-minded strategy consultants or those who want to move into strategy consulting and implementation support, offering a more human-centred approach.
Jeroen Kraaijenbrink is an accomplished strategy educator, mentor, author, and consultant with over two decades of experience, extending from academia through business and industry.
He empowers people and organizations discover, formulate, and execute their future plans by providing innovative tools for forward-thinking strategy making and both personal and organizational development.
Drawing from cognitive psychology, humanism, martial arts, Saint Benedict, and a wide range of other sources, he has written innumerable articles on strategy, sustainability, and leadership, as well as authored five books: Strategy Consulting, No More Bananas, Unlearning Strategy, The Strategy Handbook, and The One-Hour Strategy. He is also a contributor to Forbes, where he writes about strategy and leadership.
Jeroen has a PhD in industrial management, teaches strategy at the University of Amsterdam, and has helped significantly improve the strategic planning of many organizations across the engineering, manufacturing, healthcare, and financial services industries.
Timothy Tiryaki is a global expert and executive advisor in organizational culture, leadership, and coaching. He founded Maslow, pioneering The Culture-Actualization Index© as a research-driven leading culture measure. Prior to founding Maslow, he worked at Procter & Gamble, Intel, and Index Group in Sales, Marketing, and HR and at Great Place to Work Inc. in consulting.
He has coached C-level leaders, led culture transformation projects, and taught at Bogazici University Lifelong Learning Center, Global Knowledge Canada, and Simon Fraser University. He holds seven coaching certificates and is trained in multiple coaching styles.
Timothy’s PhD thesis is on Wise Leadership for Organizations, an interdisciplinary work focusing on coaching leaders for wisdom, self-actualization, and culture-actualization.
Timothy has four published books, including one on coaching, and has worked with clients such as MEC, Telus, Aviso Wealth, Doctors of BC, Darigold, Suncor, the U.S. Military Special Operations Command, and the U.S. Marine Corps.
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